International expansion is a high-risk, ambiguous, and uncertain problem—and most companies treat it as execution.
My work sits where expansion decisions are made—not after they’re implemented. Ideally, before product, market, and execution choices are locked in.
Most teams arrive here in one of three situations:
You’re considering expansion, but don’t know which markets are real.
OnGlobal Project
International expansion preparation.
Assess assumptions, qualify markets, and pressure-test whether expansion should happen at all.
You’re building or scaling across borders.
OnGlobal Ventures
Building businesses that cross borders.
Venture building and international expansion thinking for companies operating beyond their home market.
You’re dealing with product, engineering, or localization issues too late in the cycle.
Do You Speak Software?
A practical bridge between commercial, product, and engineering conversations.
Built for teams that need to engage earlier, before internationalization becomes a downstream constraint.
Get in touch directly.
OnGlobal.co, The OnGlobal Project, OnGlobal Ventures and the "Speak Software Seminars" are projects of:
Sojourner Assay B.V.
Padualaan 8, Utrecht 3584 CH
The Netherlands
KvK 67460976
+31 (0)24 808 02 01