International Expansion as a Science.

The only system to help you go from inspiration to international-ready in 90 days. 

OnGlobal helps aspiring global companies apply time-tested frameworks, models and methods to prepare them for profitable international growth

Based on science and built around data, our processes can (and have) been used by any company, of any size, in any industry to expand internationally. 

Country Qualification

Advice on international expansion begins with 'do your market research'. 

It's built on an assumption: That you've chosen the next, best target country. 

No other choice will impact your company's plans more than country.

Go beyond guessing by GDP, growth hype or Google to a method based by science and built on data.

Our secret: You can select your next, best countries using data from past international expansions.

Outcome: A list of countries qualified for entry.  

A short description of what your company is all about. This could be a mission statement or tagline.

Terms and conditions  ◦  Privacy policy

© 2018 Insert Name Here. All rights reserved

Use a lightbox button to add your terms & policies.

Insert Your Logo Here

Change this background color or insert an image.

Add Images to highlight your key benefits

Communicate your three key benefits that describes the value of your offer.

Complete the sentence “I want to _____”

MissionOfferFor Localization
Sign Up

You can link to your sections by using the # Section ID. E.g. “#lp-pom-block-195”


Avoid the graveyard of global expansion failures. 

Four out of five new market entries fail. (McKinsey)

Market Entry Framework


Business Model Due Diligence

Your business will change. It's important to determine where, why and by how much. 

Identify your key risks and model your potential revenue to make sure your market entry is worth your time and money. 

Find fatal flaws first. Before you invest in any international expansion.

Our secret: Model your international expansion prior to launching. 

Outcome: Per country minimum success factors, revenue models and key metrics.


Customer Discovery

Market research reports aren't good guides. Counting the number of cars won't tell you who will use your navigation app. Or how many mouths will savour Maple Syrup. 

The best businesses know there is no substitute for conversations with customers. 

We teach you how to locate, interview and understand potential new customers. 

So you can know, before you go, if there is a demand for your product or service.

Our secret: Outlearning the competition and finding your future customers. 

Outcome: Understand your potential customers better than they do.  

 OnGlobal is helping build continuous-learning, self-guiding global companies. 

Sign up to be notified of our free webinars and paid workshops. 

Become (Internationally) InformedBACK TO TOP

Read more on our blog: - The OnGlobal Project and OnGlobal are part of:
Sojourner Assay B.V. 
Padualaan 8, Utrecht 3584 CH
The Netherlands
 KvK 67460976
+31 (0)24 808 02 01

© 2018 Sojourner Assay B.V. All rights reserved

Subject to the privacy policy, refund policy and terms and conditions at  

Where we fit